For B2B sales

Turn more leads into
booked calls and closed deals.

Unfair reads every sales email as it lands, drafts the reply in your voice using your offer and tracks every lead for you.

One sales system, inside your inbox

  1. 0 s

    Mail arrives

    Every email is read the moment it lands, whether your inbox is open or not.

  2. a few seconds

    Sorted into Sales

    Sales mail gets the Sales label. Pitches and newsletters are marked and left alone.

  3. under a minute

    The reply, drafted

    A sales email that needs an answer gets one reply, in your voice, saved in the thread.

  4. as it happens

    The lead, logged

    Who wrote, what they asked, what you promised: written down as the conversation goes.

Coming soon. Works with the tools you already use.

How much of your week goes to the inbox instead of selling?

The inbox eats the week. Selling gets what is left.

Do you…

spend hours a week on sales admin and client work?

Client work, fires, deals to keep track of. When a good lead writes, the sharp answer has to wait. Unfair drafts it the moment the email lands, with your offer and proof in it, so you review and send while the lead is hot.

read the whole thread before you can reply, when your head is already full?

Mid-day, clients waiting, a dozen things open: rebuilding who said what is the last thing you have energy for. Unfair has read the whole conversation and written the draft from it, from what you told it about your business, and from the way you write. You read one draft instead of the thread.

forget to follow up with leads consistently?

A prospect who has gone quiet, a promise you made on Tuesday: Unfair keeps both and shows you what is waiting, and on whom.

keep your pipeline in your head?

Between client work and everything else, keeping track of leads by hand is a struggle. Unfair updates every lead as the conversation happens: its stage, what they asked, what you promised. You see who is about to close, who is new, and who needs a follow-up today.

InboxToday
Five things changing in B2B buyingOur monthly round-up of what we are seeing across…Newsletter
Looking for a quote for 40 licencesWe are comparing three vendors for the Nordic team and…New lead
Stage
Discovery
They asked
Pricing for 40 licences, and whether a pilot is possible
You promised
A quote by Friday
Waiting on
You
Re: Pricing for a team of sixThanks, that helps. Before we decide, could you confirm…Draft ready

Draft, in the threadThanks, that helps. For a team of six the simplest route is the team plan, which covers all six seats from day one and can grow with you. [Decide: can we include the onboarding call?] Does Thursday work for a short call to walk through it?

Book a demo of our lead-gen toolHi there, I noticed your team is growing and wanted to…Pitched to you
Re: Trial for the Berlin officeGreat, let me take this to the team and come back to you.SalesWaiting on them · 6 days
Invoice 2041, two questionsTwo lines on the March invoice do not match the quote…
Perfect, talk Thursday.Sounds good, see you then.Sales
Accepted: Thursday 14:00This invitation has been accepted.

Built on how selling actually works.

Every reply comes out of a pipeline designed from years of selling: what buyers signal, where a deal stands, what works at that moment and what backfires. We shaped it round after round, against real conversations, until the next move was the right one.

  1. Understand

    Who is writing, which conversation this is, and what has already been said.

  2. Diagnose

    What the buyer is signalling, and where the deal stands.

  3. Decide

    The next move for exactly this moment, from the playbook, before a word is written.

  4. Write

    One reply, from your facts, in your voice.

  5. Check

    Every claim traced, every promise honoured, every unknown marked. Then it is saved.

  • Signals

    Pricing pressure, a timeline, a competitor, a soft no, silence. Each one read for what it means to the deal, with what usually works and what backfires.

  • Stages

    From first contact to closing. The tone, the goal and what counts as a good next step change with where the deal is, and the reply changes with them.

  • Heuristics, tailored

    Objection handling, offer positioning, proof chosen by signal, one question per reply. Written by people who sell, refined in rounds, kept where they proved right.

A generic assistant answers the email. This one knows what the email means for the deal.

What you get.

From the day you connect, in your inbox and in the app.

  1. 01A sharp reply while the lead is hot
  2. 02Who needs a follow-up
  3. 03Your pipeline, in numbers
01Saved, never sent

A sharp reply, while the lead is hot.

For a sales email that needs an answer, the reply is written from the whole thread, your offer and your voice, and saved in the thread within a minute. You review and send.

Drafts3 waiting
DraftRe: Pricing for a team of sixThanks, that helps. For a team of six the simplest route is…
DraftRe: Could we start with a pilot in Q1?Good question, and yes, a pilot is how most teams…
DraftRe: Can you send the deck by Friday?Of course. It is attached, and two slides are worth…
Re: Pricing for a team of sixDraft · not sent

Thanks, that helps. For a team of six the simplest route is the team plan, which covers all six seats from day one at 1,200 a month, and it can grow with you. [Decide: can we offer a pilot before the contract?] Does Thursday work for a short call to walk through it?

02Today, this week, gone quiet

Always know who needs a follow-up.

Silence is noticed. Unfair says who is waiting on whom, proposes the next move for where the deal stands, and drafts it when you ask.

Next moveProposed, never sent
03In the app, beside your inbox

Your pipeline, in numbers.

Everything so far happens in your inbox. The app is where the pipeline lives: leads, drafts, what you sent as written, who went quiet, by person, by team, by period. We store it, we show it, and we help you turn it into growth.

Insights
23New leads
128Drafts prepared
71%Sent as written or edited
3Gone quiet
Drafts by week
W34W41
Leads by stage
Discovery9
Evaluation7
Proposal4
Negotiation3
What prospects ask about
Pricing38%
Timing24%
Integrations19%
Security11%

Lead memory and tracking.

Remember, log and track every lead for you. Nothing to type into a CRM. Nothing to keep in your head.

  1. 01First emailThe sender is tracked from the moment they write, whichever thread it is.
  2. 02Every replyWhat they asked, what they said, what you promised, written down as it happens.
  3. 03Until it closesStage, pain points, objections and budget, kept up to date to the end.
Leads
PersonCompanyStageNext moveLast activity
Jordan LeeNordic CoEvaluationAnswer the pricing question
Sara MikkelsenLedgerlineProposalSend the deck by Thursday
Maria K.NorthwindCall bookedConfirm Thursday's call
Tom BeckerHarbourlineEvaluationFollow up today · quiet 9 days

See it on your own inbox.

Connect, tell it your business, and watch the first draft land.

It is AI. Why trust it with your customers?

The questions every salesperson asks, answered the way the product is built.

  1. 01Nothing made up
  2. 02Knows your business
  3. 03In your voice
  4. 04Nothing sent without you
01“What if it says something that isn’t true?”

Nothing made up.

Every fact in a draft traces back to something you said, and it is checked before the draft is saved. What it does not know is marked for you to decide, never invented.

DraftChecked

Thanks, that helps. For a team of six the simplest route is the team plan, which covers all six seats from day one1 at 1,200 a month2, and it can grow with you. A distributor of about your size cut stock-outs by a third in the first quarter3 on it. [Decide: can we offer a pilot before the contract?] Does Thursday work for a short call?

  1. 1Current offer
  2. 2Pricing guidance
  3. 3Case study · distributor, 3 warehouses
  4. ?Not in your profile. Marked for you.
02“How can it know my business?”

It knows your business.

What you sell, who buys it, how you sell, what you charge and what you can prove. Set up once, in the app, and read on every reply.

Business profileSaved
What you sell
Inventory planning for mid-sized distributors, sold as a yearly subscription per warehouse.
Who buys it
Wholesale and distribution50 to 500 peopleOperations and finance
How you sell
Directly, with a trial before the contract.
Pricing guidance
From 1,200 per warehouse a month. Never discount before a trial.
Proof
Case study · distributor, 3 warehousesCase study · wholesaler, 120 peopleCurrent offer
03“Will it sound like me?”

In your voice.

It learns how you write from the mail you have already sent, keeps your phrases and drops the ones you never use. You see every line of it, and your own rules sit on top.

Writing styleYours to edit
Learned from your sent mail
Sentence lengthshort
Formalitycasual
Directnessdirect
Phrases you use
happy toquick onedoes that work?let me know
Phrases you never use
circle backtouch basesynergy
Your rules
  • Address people by first name
  • One question per email, at the end
  • No exclamation marks
  • Answer in the buyer's language
  • Sign off with "Talk soon,"
Greeting Hi {first name},
04“What if it sends the wrong thing?”

Nothing is sent without you.

There is no send in its code, and the build fails if one appears. Every draft waits in your drafts folder until you decide: send, edit, or delete.

A loosely drawn human profile surrounded by three small robots glancing toward the person, along open, asymmetric arcs.

Built to enhance the salesperson, not replace them. Less admin, more selling.

Works on any device.

Your pipeline, your leads, your next reply. Check insights in the app, pick up a lead’s history, or review a draft in your mail app. On your laptop, tablet or phone, wherever you are.

Or ask the AI you already use.

Rather not open another app? Connect Unfair to your AI assistant and ask in your own words: who needs a reply, what a lead asked, what you promised.

Claude and ChatGPT, coming soon.

It speaks up where your team already talks.

It posts to your channels as things happen, writes to you when a lead is waiting, and answers when you ask.

Slack and Microsoft Teams, coming soon.

Never off the clock.

Unfair does not stop working, at any hour. Mail at two in the morning is handled at two in the morning. No lunch, no meetings, no office hours. You open your inbox to work already done.

07:30
  1. Unfair
    Re: Pricing for a team of six
    SalesDraft ready
  2. Unfair
    Five things changing in B2B buying
    Newsletter
  3. Unfair
    Looking for a quote for 40 licences
    New leadDraft ready
  4. Unfair
    Could we start with a pilot in Q1?
    SalesDraft ready

Two people, one inbox problem

Oliver IngemannCo-founder · email marketing & lead-gen consultant

After years of running email and lead generation for other companies, I knew exactly where the hours went. So we built a pipeline that gives them back to you, to spend where they count.

Rizvan KrijestoracCo-founder · software & product engineer

Unfair is architected around the people who use it, tailored to the way they work best. The service is designed to take on the manual work, carry the burden in the background, and help you make better decisions.

Set up in an afternoon.

It starts by understanding your business and the people you sell to. The rest it learns from your mail.

  1. What you sell, who buys it, how you sell, what you charge. Once, and we do it with you.

  2. One permission: read, label, draft. It cannot send.

  3. From your sent mail, with your own rules on top. You see every line and change any of it.

  4. Labeled in seconds, drafted within a minute, every lead remembered.

Simple pricing for founder-led sales

Start with the replies, or let it carry your whole pipeline.

Starter

$39 per user, per month

Sales emails written for you, ready to send.

  • AI-drafted replies
  • Sales folder
  • Business profile
  • Personalization
Request access

Pro Free during the beta

$59 per user, per month

Know exactly who needs your attention, what they want, and what to say next.

  • AI-drafted replies
  • Sales folder
  • Business profile
  • Personalization
  • Every lead, tracked automatically
  • Insights
  • Team view
Request access

Set up in an afternoon. No credit card required.

Enterprise-grade security. Your mail stays yours.

Private by design, hosted in the EU, and unable to send on its own. Your customer relationships stay yours, and so does every decision.

A loosely drawn shield shelters a sealed envelope, with a small red seal and gently retraced pencil-like lines.
  • 01

    Isolated per customer

    Your conversations and customer records are walled off from every other workspace.

  • 02

    Encrypted in transit and at rest

    Every connection is encrypted, and your mailbox access is encrypted before it is stored.

  • 03

    EU data residency

    Your data, and the AI that reads it, stay in the EU on Microsoft Azure.

  • 04

    No ability to send

    Unfair prepares drafts. Only you can send them, and nothing in it can.

  • 05

    Least-privilege access

    One mailbox permission: read, label and draft. Your sent mail only teaches it your style.

  • 06

    Never used to train AI

    Your mail never trains a model. Erase a lead and its history whenever you want.

Talk to us.

We read every request ourselves and usually reply within a day. Tell us who you are, what you sell, and what you want off your plate.

Or write to hello@unfair.app.

Request access

Tell us who you are and what you sell. We read every request ourselves and usually reply within a day.