The inbox-native sales system for founder-led sales.
Connect Gmail. Unfair automatically logs every lead and remembers everything they say. Then drafts the next reply. No CRM. Zero sales admin.
GmailSpending hours every week on sales admin?
A 30-minute sales call turns into another 30 minutes of updating spreadsheets, drafting follow-ups, and wrestling with your CRM.
Leads buried somewhere in Gmail
A referral from three weeks ago, two inbound replies and a thread you meant to revive. All of it sitting in the same inbox as receipts and newsletters.
You re-read the thread before every call
Scrolling back through six months of messages to remember what they actually wanted, what they pushed back on and what you promised to send.
Follow-ups slip
Not because you forgot they mattered. Because someone said contact me after August and August happened while you were building the company.
The pipeline lives in your head
You roughly know who is warm, who went quiet and who needs a nudge. Roughly works at five conversations. It stops working at 20+.
The CRM went stale two months in
You kept it updated for a few weeks. Then things got busy. Now the CRM is incomplete, outdated, and hard to trust.
The unfair advantage, in numbers
Lead memory built into Gmail
Catches and logs all leads.
Sales conversations are identified and routed automatically.
Zero UI. No new workflows.
Unfair simply adds an intelligent AI sales layer to you inbox.
GmailWorks on mobile
Drafts directly. Answer leads in 3 seconds while on the go.
Built to move the deal forward.
Most AI can write a polite email. Unfair is trained around B2B sales conversations, follow-up patterns and deal progression, then uses your lead context and business knowledge to decide what the next move should be.
Generic AI
“Thanks for getting back to me. Happy to share more information.”
Unfair
“You mentioned implementation time is the main concern. I’ve attached the case study from a similar team that launched in under three weeks. Worth a 20-minute call Thursday?”
Uses the full relationship
Not just the last email.
Knows your business
Offer, proof, process, positioning.
Built around sales progression
Objection handling, follow-up, qualification, booking the next step.
TRY FOR FREE
Want to see your inbox pipeline?
Step 1
Connect your Gmail
Unfair reads what's already in your inbox.
Step 2
Build your business profile
Tell it what you sell, once.
That's it. Unfair finds active leads and drafts the next step.
Sarah
- Objection: implementation time
- Budget: mentioned 15k
- Last reply: 8 days ago
Jake
- Requested a case study
- You sent it
- No response for 11 days
Matt
- Interested, not urgent
- Asked you to reconnect after August
- Still open