The control center behind your sales inbox
Unfair works natively in Gmail. The platform is where you manage context, track leads, and see what is happening across your team.
Processed emails
Drafts created
Leads needing follow-up
Team activity
Pipeline movement
See what Unfair is handling
Track processed emails, drafts created, leads needing follow-up, and activity across your team.
Every draft, in one place
See what is ready to send and review the history of replies Unfair has created.
See exactly what moves deals forward
See which replies get positive responses, which conversations turn into meetings, and what your best-performing messages have in common.
Your company context, in one place
Add your offer, value propositions, pricing, proof, tone, and guidance so every draft is grounded in how you actually sell.
Define who you sell to
Set your ideal customers, buyer personas, and targeting rules so Unfair understands who each message is for.
Make every draft sound like you
Set your role, voice, signature, language, and writing preferences so replies feel consistent, personal, and on-brand.
Automatically tracks your pipeline
You don't update your pipeline. Unfair automatically tracks every lead as the conversation moves forward, capturing what they said, where the deal stands, and what needs to happen next.
Jozefien Maes
Founder, Northgate Consulting
Thread summary
Jozefien asked for the campaign breakdown after an initial cold reply showed interest. She wants to understand exactly how the 90-day system works before committing time to a call.
Suggested next step: Send the campaign breakdown with a short explanation and propose two call times.
Lead memory
Pain point
Not enough qualified conversations coming in to hit growth targets.
Budget
Not yet discussed.
Timeline
Wants to move quickly, mentioned wanting results before end of quarter.
Dream outcome
A steady stream of qualified sales calls without manual prospecting.
Objections raised
None raised yet, still in early information-gathering stage.